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was founded in 2009 in Buenos Aires - now you can find us in Berlin and Sintra

JOHA Brand Platform

Joha is one of the largest producers of wool and cotton underwear and sleepwear for babies and children in Scandinavia. The company was established in 1963.

To this day Joha’s focus is exactly the same as it was 50 years ago: uncompromising quality, the finest wool, a great fit and great design. Joha was the first company to create wool underwear for children and has been leading the European market for the past 35 years.

We have had the great pleasure of creating JOHA´s playful online universe from the very start and we will continue to work with JOHA on developing their digital platform. The design profile is a mix between clean and tight Scandinavian and Japanese playfullness. Look out the sheep are coming!



Luckily for us a key online strategy for the Joha brand is to develop on brand games that allows the customers and their kids to be entertained while browsing the website.

Integrating the playfullness of Joha's identity into the digital platform allows us to drive customers to the website for customised games and competitions when ever we want to create a buzz and marketing initiatives.